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Ecommerce Shopping Ads: Jewelry Business

Google Ads

The Challenge (Before)

  • Total Purchases/Sales: 1.34M
  • Cost per Conversion: €14.16
  • Total ROAS: 4.98
  • Total Ad Spend: €269K

The Result (After Update)

  • Total Purchases/Sales: 26.2M
  • Cost per Conversion: €8.10 (43% Drop)
  • Total ROAS: 8.77
  • Budget Scaled To: €2.99M
Key Achievement: Successfully scaled the budget from €269K up to a massive €2.99M while simultaneously improving efficiency, catapulting ROAS to 8.77 and slicing CPA by ~43%.

Ecommerce Shopping Ads: Nutrition Supplement

Mother Nature Organics

The Baseline (Before)

  • Conversion Value: $0.00
  • Total Clicks: 6
  • Avg. Cost Per Click: $0.33
  • Total Ad Spend: $2.00

The Result (After Update)

  • Conversion Value: $518.69
  • Cost per Conversion: $4.99
  • Actual ROAS: 826.01%
  • Total Ad Spend: $62.79
Key Achievement: Ignited a dead campaign, driving over $500 in immediate sales on merely $62 of spend, achieving a staggering 826% Return on Ad Spend in a highly competitive supplement market.

Lead Generation: Real Estate Sector

Google Ads

Phase 1 (Jan 1 - 17)

  • Total Conversions: 29.23 Leads
  • Cost Per Lead (CPA): ₹228.00
  • Volume Growth: Stagnant

Phase 2 (Feb 1 - 17)

  • Total Conversions: 255.70 Leads
  • Cost Per Lead (CPA): ₹31.10
  • Cost Reduction: 86% Decrease
Key Achievement: Ruthlessly optimized targeting criteria, dropping the cost of property leads by 86% (from ₹228 down to ₹31) while driving almost 10x the actual lead volume in the exact same timeframe.

Lead Generation: Education Sector

Google Ads

The Challenge (Before)

  • Total Phone Calls: 28
  • Ad Click-Through Rate: 1.39%
  • Total Clicks: 107
  • Total Ad Spend: $569.00

The Result (After Update)

  • Total Phone Calls: 36
  • Total Ad Spend: $242.00 (Halved)
  • Ad Impressions: 4,880
  • Efficiency Gain: >50% Improved
Key Achievement: Cleaned up wasteful broad-match spending. We drove more direct phone calls to the institution (36 vs 28) while slashing total advertising expenditure completely in half.

Lead Generation: Transport Business

Google Ads

The Challenge (Before)

  • Submit Lead Forms: 39.00
  • Website Conv. Rate: 3.23%
  • Total Ad Spend: $452.00

The Result (After Update)

  • Submit Lead Forms: 277.00
  • Website Conv. Rate: 34.37%
  • Scale Multiplier: 10x Jump
Key Achievement: Revamped the landing page copy alongside ad intent, rocketing the campaign's conversion rate from a dismal 3.23% to a monstrous 34.37%, generating 277 qualified transport leads safely.

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